Have a crack.
Help others.
Have fun.
If you're building a board, growing a sports organisation or looking for a mentor who has done the work in sport and business, you're in the right place.
Ned Coten AM is the Executive Chair and President of EngageRM, an automation, CRM and data analytics platform for sport and entertainment, and the immediate past President of Basketball Australia.
A former athlete who represented Australia at junior level, he is a former CEO of a number of Australia's leading sports organisations and has served on more than 20 boards.
Made a Member of the Order of Australia (AM) in the 2026 King's Birthday Honours, for services to the administration of sport, and to basketball.
● BOARDS AND ROLES
EngageRM
Basketball Australia
FIBA
World Masters Games 2029
Confederation of Australian Sport
Where I spend my time
The organisations I chair, lead and invest in.
● BOARDS & BUSINESS
ENGAGERM
Executive Chair and President
engagerm.com
An automation, CRM and data analytics platform for sport and entertainment, with clients across Australia, the US and the UK.
Visit EngageRMCONFEDERATION OF AUSTRALIAN SPORT
Chair
sportforall.com.au
The industry body for Australia's national sporting federations. It delivers the Australian Masters Games and advocates for sport at all three levels of government.
Visit CASWORLD MASTERS GAMES 2029
Director
Perth, Western Australia
A global event bringing 30,000 participants to Perth for a program of sport and social engagement.
Read about itFIBA
Masters Sport Commission
fiba.basketball
The global advisory commission that drives the Masters basketball calendar year-round, including the FIBA Basketball World Masters Cup.
Visit FIBASUNSHINE SELF STORAGE
Owner and Managing Director
secure-self-storage.com
Drive-up shipping container storage in Albion, Melbourne. Open 6am to 8pm, 7 days a week, 365 days a year.
Visit SunshineCOTEN INVESTMENTS
Director
Since 2002
Investments in aged care, travel, science and technology, and advice to organisations across multiple industries.
Get in touch● SPEAKING & MENTORING
Book Ned To Speak
Ned speaks to boards, leadership teams, sporting bodies and conferences, drawing on more than three decades in sport and business. Popular themes include:
• Boards and governance: chairing well, governance reform and aligning an organisation around agreed goals
• Sport as a business: commercial strategy, revenue growth and capital raising
• Data, CRM and AI in sport: how sport and entertainment organisations put technology to work
• From athlete to executive: building a career and a life after playing
• Masters sport: lifelong activity and participation
Ned also mentors aspiring sports and business leaders, executives, directors and chairs.
Book Ned To Speak● WRITING
Read My Book
Game Plan Marketing
Why there's never been a better time to grow your sports organisation, and what to do to make it happen. A practical guide to branding and marketing in sport.
Ask Ned about the book